How to Choose a Digital Marketing Agency in Thailand: 7 Questions to Ask
For a foreign-owned or international business in Thailand, a local digital marketing agency can bring Thai-language campaigns, knowledge of LINE and a team that manages ads daily. The wrong choice, though, can waste budget and months. Ask these seven questions before signing.
1. Who owns the ad accounts?
Good answer: the accounts are in your company's name and you have full access at all times.
If the agency owns the account, you may lose all campaign history, keywords and audiences when you part ways.
2. Are media spend and fees shown separately?
Good answer: you can see exactly what goes to Google or LINE and what is the agency fee.
At Ignite ROI, Google Ads management starts at 12,000 THB per month with ad spend paid to Google separately, and LINE advertising is billed at the LINE rate card plus a 15% service fee. All prices exclude 7% VAT.
3. What results do you report?
Good answer: calls, LINE adds, form submissions and cost per lead.
Be wary of reports built only on impressions and clicks. Those numbers can look great with zero customers.
4. Who actually manages the account, and how often?
Good answer: a named person who optimises at least weekly: cutting poor keywords, adjusting bids and testing new ads.
5. Can you work in English while ads run in Thai?
Good answer: planning, reporting and communication in English, with ad copy, keywords and landing pages in Thai for Thai customers. Most people in Thailand search in Thai, so English-only campaigns miss much of the market.
6. Will you help with the landing page and LINE OA?
Good answer: yes. Ads only work if the destination is ready. See our landing page checklist.
7. What are the contract terms?
Good answer: a clear minimum term, cancellation notice and account handover process, agreed upfront.
Green flags and red flags
| Topic | Green flag | Red flag |
|---|---|---|
| Ad accounts | In your name, full access | In the agency's name, no access |
| Costs | Media and fees separated | One lump sum, no breakdown |
| Reporting | Leads, calls, cost per lead | Impressions and clicks only |
| Promises | Explains method and metrics | Guaranteed rankings or sales |
| Management | Weekly optimisation | Set up once and left |
A note on guarantees
Nobody controls Google's rankings or a customer's decision to buy. If an agency guarantees first place or fixed sales, ask exactly how it is measured and what happens if it is not met.
Summary
Choose an agency that keeps accounts in your name, separates fees from media, reports on customers rather than clicks, optimises every week and communicates in your language while advertising in your customers' language. Explore our Google Ads and LINE Ads services, or start from our homepage.
Add LINE @igniteroi · Call 083-663-2238 · All Ignite ROI services
FAQ
Why should the ad account be in my company's name?
So the campaign data, keywords and audiences belong to your business and stay with you if you change agencies.
Can a Thai agency report in English?
Yes. Ignite ROI can plan and report in English while running Thai-language ads for Thai customers.
Does the agency fee include ad spend?
At Ignite ROI it does not: Google Ads management starts at 12,000 THB per month with ad spend paid to Google separately; LINE ads are the rate card plus a 15% fee. Prices exclude 7% VAT.