What Your Business Website Needs Before You Run Ads in Thailand
Many businesses in Thailand run ads, get clicks and still receive no calls or LINE messages. Usually the problem is not the ad. It is the page people land on, which does not answer their question or tell them what to do next.
Here is what your website or landing page should have before you spend on Google or LINE ads.
Website vs. landing page
- A website has several pages: home, about, services, portfolio, contact.
- A landing page is a single page with one goal, such as getting visitors to add you on LINE for a quote. It is the ideal destination for each ad campaign.
If you are just starting, one landing page is enough to begin advertising.
Eight things every landing page needs
- A headline that matches the ad. If the ad says "Same-day vinyl banners", the page should say the same thing straight away.
- A starting price or price range. Most people want a price before they make contact.
- Call and LINE buttons that are always visible. On mobile, use a sticky bar at the bottom of the screen. In Thailand, a LINE button often gets more taps than a contact form.
- Real photos of your products or work, not stock images.
- A simple ordering process: message, quote, pay, deliver.
- FAQs about delivery, timing and warranty.
- Fast loading on mobile, with compressed images and an uncluttered layout.
- Tracking: Google Analytics and tags that count calls, LINE taps and form submissions.
Language matters in Thailand
If you sell to Thai customers, the landing page should be in Thai, even if your company works in English. Offer English as a second language for expat or tourist customers, and send each ad to the page in its own language.
Pre-launch checklist
- Headline matches the keyword or ad copy
- Starting price shown
- Call and LINE buttons on the first screen and sticky on mobile
- Real photos and ordering steps
- FAQ section
- Page title and description set for Google
- Google Analytics and tags installed
- Every button tested on a real phone
How many pages?
| Size | Pages | Best for |
|---|---|---|
| 1 page | Landing page | One promotion or service |
| 3 pages | Home, services, contact | Shops and small service businesses |
| 5 pages | Add about and portfolio | Companies and clinics that need credibility |
A website on a monthly plan
Ignite ROI builds and maintains websites on a monthly plan: 590 THB per page per month, domain 1,000 THB per year and free hosting. You can start from 1,590 THB (one page plus a one-year domain), excluding 7% VAT, with edits to text, photos and prices included. See examples on our website page.
When the page is ready, the next step is bringing in traffic with Google Ads.
Summary
A good landing page matches the ad, shows a price, makes calling or adding LINE effortless, loads fast on mobile and is measured. Get the page right first and every baht of ad spend works harder.
Add LINE @igniteroi · Call 083-663-2238 · Website plans
FAQ
Do I need a multi-page website to run ads?
No. A single landing page that matches the ad and has clear call or LINE buttons is enough to start; you can add pages later.
How much does a website from Ignite ROI cost?
590 THB per page per month, a 1,000 THB yearly domain and free hosting, starting from 1,590 THB, excluding 7% VAT.
Should my landing page be in Thai or English?
Use the language of the customers you advertise to. For Thai customers, a Thai page usually converts better; add English for expats or tourists.