How to Build a LINE OA Rich Menu That Gets Thai Customers to Order
If you run a LINE Official Account in Thailand, the rich menu is the most valuable screen you control. It is the image menu fixed at the bottom of your chat. Customers tap it to order, see prices, call you or open your website, and it is available on every LINE OA plan, including Free.
A good rich menu works like a shop assistant. Customers get answers without typing, and your team spends less time on repeat questions, which matters even more if your staff do not all read Thai.
Principles before you design
One button, one action. Labels like "Order now", "Prices" or "Call us" beat vague ones like "Info" or "More".
Make the money button biggest. Put ordering or booking in the largest tile or the top-left position.
Answer the most common questions. Read your chat history and turn the top questions into buttons: price, how to order, opening hours, delivery.
Write for Thai customers in Thai. If most customers are Thai, button labels should be in Thai. Add English only if a large share of customers are expats or tourists. Keep words short and the text large enough to read on a phone.
Common image sizes
| Layout | Image size | Best for |
|---|---|---|
| Large (half screen) | 2500 × 1686 px | 4–6 buttons |
| Compact (one strip) | 2500 × 843 px | 2–3 buttons, chat stays visible |
Three layout examples
Online shop (6 tiles)
| Tile | Button | Action |
|---|---|---|
| 1 | Order now | Opens the product page or sends "order" |
| 2 | This month's deal | Opens the promotion |
| 3 | Prices | Auto-reply with the price list |
| 4 | How to order / delivery | Auto-reply with steps and fees |
| 5 | Order status | Sends a message to an admin |
| 6 | Call us | Starts a phone call |
Service business (4 tiles)
Request a quote · Our work · Service area · Urgent call
Clinic or appointment business (3-tile compact)
Book · Price list · Map
Setting it up in LINE OA Manager
- Open LINE Official Account Manager, go to Rich menus and create a new one.
- Name it and set the display period.
- Pick the template that matches your design's tile count.
- Upload the image and assign each tile an action: link, text or coupon.
- Set it as the default menu and test every button on a real phone.
Pair it with auto-replies
Tiles that send a text, such as "Prices", can trigger an automatic reply. Customers get an answer even outside office hours, so you do not lose enquiries overnight.
Rich menu and advertising
If you run friend-add campaigns with LINE Ads, the rich menu is the first thing new friends see. Pair it with a greeting message that offers something to new friends and points them to the right button.
Summary
Keep buttons few and clear, make the buying action biggest, and answer the questions customers ask most, in the language they use. Need help designing and setting it up? See our LINE OA services.
Add LINE @igniteroi · Call 083-663-2238 · LINE OA services
FAQ
Can I use a rich menu on the free LINE OA plan?
Yes. Rich menus are available on every LINE Official Account plan, including Free.
What image size should a rich menu be?
Common sizes are 2500 × 1686 px for a large menu with 4–6 buttons and 2500 × 843 px for a compact strip with 2–3 buttons.
Should rich menu labels be in Thai or English?
Use the language of most of your customers. For a Thai audience, Thai labels work best; add English if many customers are expats or tourists.